Skip to content

The P Word

Empower your little person, naturally.

How good would it feel to reach early potty independence naturally while cultivating a family that learns and grows together?

So good! Show me how
__________________________________________________________________Last chance for our 2023 pricing // Forever access for $279 ➞

While some parents nit-pick over the details of 3-day intensive potty training, they are missing the point.

Potty independence is a journey.
Not a sprint.

Montessori-inspired parenting courses potty independence training

Bueno Market presents:

The P Word

Your purpose-filled parenting guide from birth to potty mastery.

With Erika Fraser

All in a compact 4-module self-paced program with personalized support, virtual events and community of dozens of other like-minded families with you every step of the way.

Instant yes! Sign me up
And new friend, don't knock - just come on in.

See what's inside The P Word.

Now entering an elevated parenting zone ➞ Personal growth happens here.
Module 1

The Science + Art of Natural Potty Independence

Where you'll uncover diapering culture and the return to natural toileting independence, the toileting landscape, honouring sensitive periods, clothing + little human bodies and the science of early independence.
Module 2

Preparing for Natural Independence

Prepared with module 1's knowledge, we'll explore early diaper freedom in practice; Cues, patterns, and responding to eliminations, the shared role of diapers and potties, the importance of home, pre- and post-potty independence.
Module 3

Crossing the potty threshold with confidence

We make it simple to start daytime potty independence by understanding roles and responsibilities, planning for the last daytime diaper, creating a toileting independence roadmap, looking ahead to dry nights, and knowing when to pausing independence and regroup.
Module 4

Nurturing awareness and focus

Get a deeper understanding of where awareness comes from, find new awareness opportunities, peak into the science behind concentration, open up space for focus, and when to take a step back and regroup.

Get what you need. When you need it.

With lifetime updates to the course and a forever membership to our private community.

Honestly, join and stay with us until you've mastered this family milestone - You determine when you're done.

Speaking of feeling empowered...

Step into your parenting potential with the support you need to sustain your zen.

The P Word comes with perks.

And it's a take-what-you-need-to-feel-nourished kinda vibe. Slow your scroll...check out all these goodies!
$149 value!

Parenting As A Practice VIP

Personalize your weekly practice by requesting tools and techniques specific to you in weekly Q&As.
$127 value!

The Quiet Power of Natural Consequences Workshop + Workbook

A timeless workshop takes the pressure out of parenting, making space for collaboration.
$127 value!

The Parent-Connection Playbook + Workshop

Our nurturing quick guide to connection building moments that are the key to cooperation and independence plus a ticket to the live workshop and recording.
$199 value!

All-Access Pass to The P Word workshops + events

Jump into weekly Q&As, and monthly workshops with special guests and topics to fuel your journey. On the house.
$197 value!

A Members-Only Community

Exclusive access to me and my team where we share ongoing opportunities to deepen your learning and celebrate your process and progress.

^We've set the bar real high. Like, can't-find-this-level-of-care-anywhere-else high.

Get this bundle today during our limited enrollment period!

A $999 value of parenting-with-purpose goodness bundled up for you.

I'm in for $279!
But don't wait - secure our 2023 pricing and bonuses before they go up, up and away...

Speaking of starting now, our next Hello Potty Workshop starts Nov. 21st.

Four sessions, 1 hour each, across 2 weeks that will prepare your family to go daiper-free asap.

Save my seat!
Included while spaces last.

☞ the bueno guarantee

Take 30 days to feel it out.

It won't take long to see progress. Just a few bite-sized lessons in you're going to see the difference in the way your little one looks at you and how you respond to them.

We want our programs to feel like you've unlocked a new potential in yourself. If after 30 days you find it's not right for you reach out and we'll buy the program back from you, no questions asked.

And lifetime access means you can come and go as you need, when you need without missing a thing.

Because family life can be that way, and that's totally ok!

Have we met?

The woman behind the parenting-with-purpose movement.

Hi, I'm Erika Fraser!

I’m an expert at UX design here to dive into the nourishing, connection-building, and wildly BIG self-growth side of parenthood with you.

Family rhythms, whole-systems thinking, learning pedagogy - I’m bringing it all with my background in design, education, and economics as I guide you through timeless and evidence-based practices to help you build a family that grows together and that you truly LOVE being with.

7 years ago I set out to cultivate a growth-mindset for my family...

I dug deep and put in the time, connecting the dots, and science, behind my little one’s natural independence. And then I applied it again, and again.

I kick-started a growth-mindset in my 3 little ones by observing and responding to their independence needs.

And years later, we're still benefiting from the family patterns and culture we cultivated - talk about making the most of a family milestone together!

Since then, I have helped dozens of families grow more connected through their diaper-free journey.

Now my winning combination of essential knowledge, support and community is here for you too.

Bueno Market is where good folks gather.

Growth-mindset, conscious, and positive parents like Hailey grow here.

"If you’ve made it this far to researching and learning about what it means to [go diaper free] and follow your child’s lead you are in THE right spot. Joining the course will provide you with that support you may be craving to dive in and go diaper free with your little one.

Joined Summer 2023Hailey Seepa, Orillia Canada

And no need to wait for lessons to release, or make it to zoom meetings during bed time. Our team takes care of setting reminders, sharing recordings, and helping you personalize your learning so you can focus on what matters. So go ahead...

Take a deep breath, drop the tension outta those shoulders.

What if you gifted yourself and your family this opportunity today?

Let's picture 20 years from now...

✓ The delicious satisfaction of reaching one of your biggest family goals in a way that lines up with your personal and family values. A sure path to positive core values and character building.

✓ How about that high-five-worth (or baby-fist pump) team-work-makes-the-dream-work confidence boost you and your little one need right about now? Make that a tradition that lasts through the teen years.

✓ No lone-wolf parenting - you embraced the meaningful connections that come with journeying alongside a supportive and conscious community. In fact, they're life-long, world-wide friends.

✓ And looking back, it was a critical time in your child's development and you don't regret for a second that you stepped up and delivered the growth and connection they needed. Their hugs, trust in you, and way of being in the world say it all.

✓ Phew! You did a really good job raising a great human.

Alright mums and dads - wiggle those toes and fingers and come back to the present with me...

Let's get to those FAQs

Like so many early childhood skills, you can start right from birth and build from there - it's never too early to start body awareness and responsive communication. The earlier you start, the more time your little one has to adopt and normalize what they are learning.

Starting early also creates less of a learning crunch for you - When its time to go from diapers to potty, you'll be ready for it! We love when expecting parents, or parents of new babies join all the way up to toddlers who are ready to leap from diapers to potty, or have already started and have gotten stuck.

We love the 1.5-2 hour test. If your 12+ month old child has every gone diaper-free for 1.5-2 hours without needing to pee, they're holding it, and ready to learn to use a potty.

Haven't tried?

Try going diaper free for a few hours in an easy to clean space (patio, park, or an indoor space with washable flooring) a few days over the next week and observe their pattern. Don't worry about accidents - we call them potty misses and they're expected, normal, and a chance for your little one to feel and see their bodily functions :)

But don't worry - we'll cover this in detail in the course and you'll have a chance to bring your questions to our live Q+A sessions.

And remember, you've got 14 days for a full refund if you join and it isn't the right fit for your family.

The course contains about 6 hrs of learning.

It's binge-worthy if you're in the depths of potty struggles and want (or NEED) to cover it all in one go.

If you're here to prepare and start slow, you can go through it self-paced.

Feel free to make use of ongoing intensives that will guide you though all of the content across 1-2 weeks.

Join the community to learn and share with others.

Get in on our ongoing Q+A sessions for personalized support.

Remember to book your bonus 30 minute 1-on-1 session with Erika anytime you need a little extra support.

And remember that you can always book additional support sessions during weekly office hours, creating a support system that feels just right.

Our workshops will be recorded and shared in your community.

If we're including a Q+A, we'll always give you a chance to submit your questions ahead of time.

You're enrolment is backed by our bueno guarantee - if you decide the course isn't for you, reach out within 14 days of your purchase and we'll refund you.

If you want to continue but life gets in the way (hey we know it happens!), you have lifetime access to the course, program updates, and a forever membership to our community.

Come back when you're ready! And stay as long as you need.

What's better than purpose paired with a positive impact?

We're for people + planet, now and always. Feel good about your progress at home and out in the world.


Families in need gifted accessible access to our program.


Bueno families' average savings by embracing potty independence.

15 225

Diapers that never left the store, or got sent to the landfill.

So good! Count me in
Go to top Top