The P Word
Empower your little person, naturally.
How good would it feel to reach early potty independence naturally while cultivating a family that learns and grows together?
While some parents nit-pick over the details of 3-day intensive potty training, they are missing the point.
Potty independence is a journey. Not a sprint.
Bueno Market presents:
The P Word
Your purpose-filled parenting guide from birth to potty mastery.
With Erika Fraser
All in a compact 4-module self-paced program with personalized support, virtual events and community of dozens of other like-minded families with you every step of the way.
Get what you need. When you need it.
With lifetime updates to the course and a forever membership to our private community.
Honestly, join and stay with us until you've mastered this family milestone - You determine when you're done.
Speaking of feeling empowered...
Step into your parenting potential with the support you need to sustain your zen.
^We've set the bar real high. Like, can't-find-this-level-of-care-anywhere-else high.
Get this bundle today during our limited enrollment period!
A $999 value of parenting-with-purpose goodness bundled up for you.
I'm in for $279!But don't wait - secure our 2023 pricing and bonuses before they go up, up and away...
☞ the bueno guarantee
Take 30 days to feel it out.
It won't take long to see progress. Just a few bite-sized lessons in you're going to see the difference in the way your little one looks at you and how you respond to them.
We want our programs to feel like you've unlocked a new potential in yourself. If after 30 days you find it's not right for you reach out and we'll buy the program back from you, no questions asked.
And lifetime access means you can come and go as you need, when you need without missing a thing.
Because family life can be that way, and that's totally ok!
Have we met?
The woman behind the parenting-with-purpose movement.
Hi, I'm Erika Fraser!
I’m an expert at UX design here to dive into the nourishing, connection-building, and wildly BIG self-growth side of parenthood with you.
Family rhythms, whole-systems thinking, learning pedagogy - I’m bringing it all with my background in design, education, and economics as I guide you through timeless and evidence-based practices to help you build a family that grows together and that you truly LOVE being with.
7 years ago I set out to cultivate a growth-mindset for my family...
I dug deep and put in the time, connecting the dots, and science, behind my little one’s natural independence. And then I applied it again, and again.
I kick-started a growth-mindset in my 3 little ones by observing and responding to their independence needs.
And years later, we're still benefiting from the family patterns and culture we cultivated - talk about making the most of a family milestone together!
Since then, I have helped dozens of families grow more connected through their diaper-free journey.
Now my winning combination of essential knowledge, support and community is here for you too.
Bueno Market is where good folks gather.
Growth-mindset, conscious, and positive parents like Hailey grow here.
Joined Summer 2023Hailey Seepa, Orillia Canada"If you’ve made it this far to researching and learning about what it means to [go diaper free] and follow your child’s lead you are in THE right spot. Joining the course will provide you with that support you may be craving to dive in and go diaper free with your little one.
And no need to wait for lessons to release, or make it to zoom meetings during bed time. Our team takes care of setting reminders, sharing recordings, and helping you personalize your learning so you can focus on what matters. So go ahead...
Take a deep breath, drop the tension outta those shoulders.
What if you gifted yourself and your family this opportunity today?
Let's picture 20 years from now...
✓ The delicious satisfaction of reaching one of your biggest family goals in a way that lines up with your personal and family values. A sure path to positive core values and character building.
✓ How about that high-five-worth (or baby-fist pump) team-work-makes-the-dream-work confidence boost you and your little one need right about now? Make that a tradition that lasts through the teen years.
✓ No lone-wolf parenting - you embraced the meaningful connections that come with journeying alongside a supportive and conscious community. In fact, they're life-long, world-wide friends.
✓ And looking back, it was a critical time in your child's development and you don't regret for a second that you stepped up and delivered the growth and connection they needed. Their hugs, trust in you, and way of being in the world say it all.
✓ Phew! You did a really good job raising a great human.
Alright mums and dads - wiggle those toes and fingers and come back to the present with me...
Let's get to those FAQs
Like so many early childhood skills, you can start right from birth and build from there - it's never too early to start body awareness and responsive communication. The earlier you start, the more time your little one has to adopt and normalize what they are learning.
Starting early also creates less of a learning crunch for you - When its time to go from diapers to potty, you'll be ready for it! We love when expecting parents, or parents of new babies join all the way up to toddlers who are ready to leap from diapers to potty, or have already started and have gotten stuck.
We love the 1.5-2 hour test. If your 12+ month old child has every gone diaper-free for 1.5-2 hours without needing to pee, they're holding it, and ready to learn to use a potty.
Haven't tried?
Try going diaper free for a few hours in an easy to clean space (patio, park, or an indoor space with washable flooring) a few days over the next week and observe their pattern. Don't worry about accidents - we call them potty misses and they're expected, normal, and a chance for your little one to feel and see their bodily functions :)
But don't worry - we'll cover this in detail in the course and you'll have a chance to bring your questions to our live Q+A sessions.
And remember, you've got 14 days for a full refund if you join and it isn't the right fit for your family.
The course contains about 6 hrs of learning.
It's binge-worthy if you're in the depths of potty struggles and want (or NEED) to cover it all in one go.
If you're here to prepare and start slow, you can go through it self-paced.
Feel free to make use of ongoing intensives that will guide you though all of the content across 1-2 weeks.
Join the community to learn and share with others.
Get in on our ongoing Q+A sessions for personalized support.
Remember to book your bonus 30 minute 1-on-1 session with Erika anytime you need a little extra support.
And remember that you can always book additional support sessions during weekly office hours, creating a support system that feels just right.
Our workshops will be recorded and shared in your community.
If we're including a Q+A, we'll always give you a chance to submit your questions ahead of time.
You're enrolment is backed by our bueno guarantee - if you decide the course isn't for you, reach out within 14 days of your purchase and we'll refund you.
If you want to continue but life gets in the way (hey we know it happens!), you have lifetime access to the course, program updates, and a forever membership to our community.
Come back when you're ready! And stay as long as you need.