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Our story is muy bueno

What happens when professionals and researchers bond over their mutual love of evidence based approaches to family life?

A company that's reimagining how to help curious and busy folks to thrive in early parenthood.

Hi, I'm Erika

And I've been pursueing the intersection of design and early education as founding partner of Bueno Market since 2014.

I'm mom to 3 little people, a self-taught Montessori and Permaculture aficianado, and all-round nurturing soul on the fierce pursuit of higher purpose.

Education methods have been on my mind for a long time. At 14 I was exploring methods of teaching music to my young students. During my Economics undergrad I assisted researcher Barb Bloemholf in implementing Problem Based Learning and Inquiry Classes at University of Waterloo. Towards the end of my degree and for the year afterwards I called Shanghai home while working with partners on an education program for children that, after 12 months, wasn't in the cards - but that only helped direct me closer to my goals!

Whatever the project, I would throw my hands up at the chance to own the creative and customer experience, building up my proficiency in design and tech.

Soon after returning to Canada I reconnected with my tech startup friends back in what has become Canada's biggest startup hub, Waterloo. I was inspired and encouraged to start the collaborative graphic and web design studio, The Shft, providing UX design, product consulting and building web, graphic and marketing assets for startups in Canada and internationally.

In 2014, while pregnant with my first, I launched Bueno Market as a print design shop, transitioning to a new design medium and beginning to work with families and professionals in the education space.

Early 2021, the time was right to reimagine my 7 year long journey with Bueno Market. I set a goal to build the team, and this year we're expanding to a board of advisors and adding supporting roles so we can reach more families.

After nearly 10 years of pivots and leaps of faith, I'm combining my experience in with mid-stage tech startups together with progressive education principles and whole systems thinking to drive the vision and tech behind the new Bueno Market.

And I'll be there helping to support you in our classes alongside our amazing community of families.

Meet our Board of Advisors

We are currently trialing our first design, education, and health board members and will officially announce our complete board in early 2024.

We're finding new ways to combine community and emerging technology to increase access to evidence-based parenting approaches that help good folks raise great kids.