The P Word
Empower your little person, naturally.
How good would it feel to reach early potty independence naturally while cultivating a family that learns and grows together?
Because potty training is just a small piece of independent self-care.
Toileting skills are a journey. Not a sprint.
Have we met?
Hi, I'm Erika Fraser!
I’m an expert in user experience here to dive into the nourishing, connection-building, and wildly BIG self-growth side of parenthood with you.
Family rhythms, whole-systems thinking, learning pedagogy?
Yes! I’m bringing it all with my background in design, education, and economics as I guide you through timeless and evidence-based practices to help you build a family that grows together and that you truly LOVE being with.
7 years ago I set out to cultivate a growth-mindset for my family...
I dug deep and put in the time, connecting the dots, and science, behind my little one’s natural independence. And then I applied it again, and again.
All 3 of my children were able to enjoy reliable dry days by 18 months old. And as a busy parent, I loved it too!
Years later, we're still benefiting from the family patterns and culture we cultivated - talk about making the most of a family milestone!
Since then, I have helped dozens of families grow more connected through their diaper-free journey with my winning combination of essential knowledge, support and community.
And now Bueno Market is where good folks gather to raise great kids.
Joined Summer 2023Hailey Seepa, Orillia Canada"If you’ve made it this far to researching and learning about what it means to [go diaper free] and follow your child’s lead you are in THE right spot."
Joined Summer 2023Christi S., Vancouver Canada"Working in healthcare, I’m passionate about both the environment and empowering my children with independence, confidence, and, very personal and important to me - dignity. Erika's impact on my family was SO profound!"
Joined Summer 2023Naya G., NYC USA"From overwhelmed to inspired, I never thought potty training would be an experience of a life-time for our family but here I am feeling just that, thanks to this program."
Bueno Market presents:
The P Word
Your purpose-filled parenting guide from birth to potty mastery.
With Erika Fraser
All in a compact 4-module self-paced program with personalized support, virtual events and community of dozens of other like-minded families with you every step of the way.
Get what you need. When you need it.
We give you lifetime updates to the course and a forever membership to our private community.
Honestly, join and stay with us until you've mastered this family milestone.
You determine when you're done.
Speaking of feeling empowered...
Step into your parenting potential with the support you need to sustain your zen.
The P Word members get all the perks along with lifetime access during our 2023 enrollment period.
Join The P Word for $219
Let's do this ➞Don't wait! Prices will go up in 2024.
Nina G. joined 2023, NYC USA
In the workshops, Erika encouraged me to take a few steps back and focus on skills we had skipped over in our baby and toddler years - And it payed off!
☞ the bueno guarantee
Take 30 days to get a feel for it.
It won't take long to see progress. Just a few bite-sized lessons in you're going to see the difference in the way your little one looks at you and how you respond to them.
We want our programs to feel like you've unlocked a new potential in yourself.
If after 30 days you find it's not right for you reach out and we'll buy the program back from you, no questions asked.
Plus, lifetime access means you can stay as long as it takes to feel done, and come and go as you need, when you need.
Because family life can be that way, and that's totally ok!
Drop the tension outta those shoulders
Imagine 20 years from today...
✓ You lined up those family and personal values to reach one of your biggest family goals - talk about building positive core values and character. You modelled it for your little one from the start!
✓ How about that high-five-worthy (or baby-fist pump) confidence boost you and your little one need right about now? That's team work that last through the teen years!
✓ No lone-wolf parenting - the meaningful connections that came with journeying alongside a supportive community have gifted you life-long, world-wide friends.
✓ You don't regret for a second that delivered the growth and connection they needed during a critical developmental stage. Their hugs, trust in you, and way of being in the world say it all.
✓ Phew! You did a really good job raising a great human that you love being and growing with.
Alright mums, dads - let's wiggle those toes and fingers. Come back to the present with me...
Let's get to those FAQs
Like so many early childhood skills, you can start right from birth and build from there - it's never too early to start body awareness and responsive communication. The earlier you start, the more time your little one has to adopt and normalize what they are learning.
Starting early also creates less of a learning crunch for you - When its time to go from diapers to potty, you'll be ready for it and they will too!
We love when expecting parents, or parents of new babies join along with families who have toddlers who are ready to leap from diapers to potty, or have already started and have gotten stuck so we can grow and learn together. It's one of the perks of our forever membership community!
Try the 1.5-2 hour test. If your 12+ month old child has every gone diaper-free for 1.5-2 hours without needing to pee, they're holding it, and ready to start building potty skills.
Haven't tried?
Offer your little one diaper-free time for a few hours in an easy to clean space (patio, park, or an indoor space with washable flooring) a few days over the next week and observe their natural pattern. Don't worry about accidents - we call them misses and they're expected, normal, and a chance for your little one to feel and see their bodily functions.
But don't worry - we'll cover this in detail in the program and you'll have a chance to bring ALL your questions to our live Q+A sessions.
The course contains about 6 hrs of learning.
It's binge-worthy if you're in the depths of potty struggles and want (or NEED) to cover it all in one go.
If you're here to prepare and start slow, you can go through it self-paced.
Feel free to make use of ongoing intensives that will guide you though all of the content across 1-2 weeks.
Join the community to learn and share with others.
Get in on our ongoing Q+A sessions for personalized support.
Remember to book your bonus 30 minute 1-on-1 session with Erika anytime you need a little extra support.
And remember that you can always book additional support sessions during weekly office hours, creating a support system that feels just right.
Our virtual workshops will be recorded and shared with you.
If we're including a Q+A, we'll always give you a chance to submit your questions ahead of time so that even if you aren't there, you can have your questions answered.
You're enrolment is backed by our bueno guarantee.
If life gets in the way (hey we know it happens!), you have lifetime access to the course, program updates, and a forever membership to our community.
Come back when you're ready and nd stay as long as you need to feel done. No questions asked!